An independent London-based Pilates studio founded by Jess Cooney, focused on inclusive, personalised movement in a calm, considered environment. The studio blends expert instruction with a warm, community-driven approach to wellbeing.

Shoreditch Pilates

Brand
Packaging
Digital

Shoreditch Pilates is a London-based studio with a focus on inclusivity, individual care, and high-quality movement instruction. The identity was designed to feel artisanal and bespoke, echoing the way Jess, the founder, tailors each class to the needs and abilities of her clients. This personalised, thoughtful approach is reflected in a soft, refined aesthetic that combines calmness with a sense of quiet sophistication — mirroring the studio’s welcoming yet elevated atmosphere. The colour palette and typography are minimal and considered, with just enough warmth to feel approachable and characterful. At the centre of the brand is a hand-drawn illustration representing balance, positivity, and the sense of strength and clarity that movement can bring to both body and mind.

Above: hand painted A-board

Above: web design

A collection of printed materials and signage was created to support the studio’s physical space and daily operations. This included business cards, printed communications, a hand-painted A-board, and window decals for the studio entrance. Each piece was designed to feel understated yet elevated, using consistent typography, generous spacing, and carefully selected materials. These print elements extended the brand’s soft, refined tone into the physical environment, helping create a cohesive and welcoming client experience both inside and outside the studio.

The website was designed to feel clean, welcoming, and intuitive. It provides a simple overview of the studio’s values and services while offering an easy booking process for both new and returning clients. The visual language aligns closely with the rest of the identity, using consistent type, colour, and imagery to maintain a cohesive feel. Social media templates were also created for the studio’s Instagram, helping ensure that online content stayed visually consistent and on-brand, while giving the client an easy-to-use system for day-to-day posting. The result is a digital presence that feels calm and elevated, reflecting the same attention to detail and care found in the studio’s physical environment.

Above: window signage