A sustainable lifestyle brand rooted in the five senses, with its first product — a 0% alcohol fragrance set — representing “smell.” Inspired by Indian heritage and crafted with low-impact materials, the brand offers a slow, personal approach to modern self-care.

Dilli House

Brand
Packaging
Print

Dilli House is a sustainable lifestyle brand inspired by the five senses, with its first product focused on "smell" — a 0% alcohol fragrance set. The brand identity needed to reflect both Indian heritage and a contemporary Western design sensibility. The visual language pairs natural, muted tones with considered typographic choices. A soft lime green was selected as the primary colour, referencing the vibrancy of traditional Indian colours, while feeling modern and understated in tone. The logotype was chosen for its curved, expressive letterforms that subtly echo the flow of Indian script while maintaining clarity and elegance.

Above: bottle design

Above: packaging postcards

Packaging development was centered on low-impact materials and small-batch production. All components were specified as recyclable or biodegradable, with the inclusion of reusable glass bottles and UK suppliers to reduce environmental impact. Small-batch details were emphasised through hand-stamped batch and bottle numbers and handwritten packer names.

A supporting set of printed materials was designed to extend the brand’s tone across additional touchpoints. These included postcards, batch labels, and business cards, all created with an emphasis on tactility and visual consistency. Typography, layout, and material choices were carefully considered to ensure alignment with the brand’s crafted and personal feel, while maintaining usability across day-to-day applications.

Above: box label design